Recommended Service: Emergency Link

The other day, Paul Robshaw was reading the Wall Street Journal and came across an article that he found very interesting. The article profiles a start-up company that could help you in a medical crisis. Paul wanted to bring the article to the attention of all L3 members as something worth reading and looking into. Thanks, Paul, for the informative article.

Article Excerpt:

In a Medical Crisis, Service Helps Others to Help You


A new digital service called EmergencyLink combines physical and online aids to store and communicate crucial information about medical conditions and personal contacts to medical personnel in an emergency. WSJ’s Walt Mossberg says it might turn out to be a life saver, but it does have some downsides.

What if you were found unconscious or unable to clearly communicate, suffering from an injury or other medical crisis? It could take an emergency responder or a doctor precious time to figure out two key things: your medical profile and how to get in touch with a family member or friend.

EmergencyLink is a free service that provides medical information and personal contacts to emergency responders. Walt Mossberg discusses on digits. Photo: EmergencyLink.

Now, a small start-up company called EmergencyLink is trying to improve this situation with a free service that combines digital and physical aids. If you enroll, you can create a detailed profile, including your medical conditions, allergies, medications, insurance information and a list of emergency contacts who can provide more information. This profile is stored online and can be accessed, and updated, via a password-protected website and a companion smartphone app.


In an emergency, the company’s call center can quickly provide an emergency responder with the key medical information you’ve entered online and place the responder in touch with the first of your emergency contacts it can reach.

To make this work, you receive—also free—a set of stickers, keychain tags, wallet cards and luggage tags, bearing the toll-free number of the service and your account number. It can even create a screensaver for your phone with these numbers. The emergency responder calls the phone number, gives the service the account number and gets access to the medical details and the contact.

To make sure you and your family members and friends, have all the information you need about each other, you can optionally share your information to each others’ accounts on EmergencyLink. You can enroll, or learn more, at

To read the rest of the article, please visit the Wall Street Journal.